It began with a simple idea: ask those who most use maternal and reproductive health services to tell us what they most need. Ask the clients, ask women and girls.
This idea now underpins all WRA campaigns and initiatives. Learn more and get involved today!
What Women Want is our flagship advocacy campaign to improve quality maternal and reproductive healthcare for women and girls. At the same time, it is a challenge to the power structures that help silence women’s voices and ambitions.

Top 5 Demands

Water, sanitation and hygiene

Respectful and dignified care

Increased, qualified, closer and better-supported female providers

Closer, fully functioning health facilities

Medicines and supplies